At Virtue Aesthetics, LLC (“Virtue Aesthetics,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, submit an inquiry, request an appointment, subscribe to communications, or interact with our online services.
By using our website, you acknowledge the information practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide when interacting with our website or services, including:
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Name
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Email address
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Phone number
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Information submitted through website contact forms, inquiry forms, or newsletter sign-ups
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Appointment requests and scheduling preferences
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Information you voluntarily provide when contacting our office
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Communication preferences and marketing subscription choices
We may also collect certain technical information automatically through our website and its service providers, depending on the technologies enabled, including browser type, device information, IP address, referring pages, and website interaction data.
Please do not submit sensitive medical information, medical histories, or other confidential health information through general website inquiry forms.
2. How We Use Your Information
Virtue Aesthetics may use information collected through our website for legitimate business purposes, including, but not limited to:
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Responding to inquiries and requests for information
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Contacting prospective and existing clients
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Scheduling appointments and consultations
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Providing information about our services and treatments
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Sending office announcements, updates, and important notifications
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Distributing newsletters and educational content
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Sharing promotional offers, discounts, seasonal specials, and exclusive opportunities
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Informing you about upcoming events, open houses, and special promotions
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Following up on inquiries and appointment requests
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Improving our website, services, and client experience
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Maintaining business records and complying with applicable legal obligations
Where required by law, we will obtain your consent before sending promotional communications.
We may use your information for other purposes that are consistent with this Privacy Policy, with your consent where required, or as otherwise permitted by applicable law.
3. Email Marketing and Communications
When you subscribe to our mailing list or otherwise provide appropriate permission, you may receive communications from Virtue Aesthetics, including:
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Monthly newsletters
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New service and treatment announcements
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Office news and operational updates
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Special promotions and limited-time offers
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Upcoming events and exclusive invitations
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Educational skincare and aesthetics content
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Other information relevant to our services
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing emails or by contacting our office.
Unsubscribing from marketing communications will not necessarily prevent us from sending essential, non-promotional communications related to appointments, transactions, or services.
4. Appointment Scheduling and AestheticsPro
Virtue Aesthetics uses AestheticsPro, a third-party practice management and appointment scheduling platform, to help administer bookings, client accounts, and related services.
When you schedule an appointment or interact with our booking system, information may be collected and processed through AestheticsPro, including contact information, appointment details, and other information necessary to administer your services.
Information submitted directly through AestheticsPro is also subject to its applicable privacy practices and policies.
You can review the AestheticsPro Privacy Policy at:
https://www.aestheticspro.com/Privacy-Policy/
Where applicable, information maintained in connection with medical services is handled according to relevant healthcare privacy and security requirements.
5. Third-Party Service Providers
We may share information with trusted service providers that assist us in operating our website and business, including providers of:
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Website hosting and maintenance
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Appointment scheduling and practice management
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Email marketing and client communications
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Website analytics
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Advertising and marketing services
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Payment processing and business administration
These providers may process information on our behalf or under their own applicable privacy policies, depending on the service and relationship.
We may also disclose information when legally required, to protect our rights, or in connection with a lawful business transaction.
We do not authorize third-party service providers to use protected health information for their own independent marketing purposes except as permitted by applicable law and any required authorization.
6. Cookies, Analytics, and Advertising
Our website may use cookies and similar technologies to support website functionality, understand visitor activity, improve performance, and measure the effectiveness of marketing campaigns.
Depending on the tools enabled on our website, we may use third-party analytics or advertising technologies, including services offered by Meta or Google.
These technologies may collect information about website visits and interactions in accordance with their applicable privacy policies.
Where required, we will provide applicable notices, consent options, or other privacy controls.
We do not intend to disclose sensitive medical information or protected health information to advertising platforms through website tracking technologies.
You may manage certain cookie preferences through your browser settings and any privacy controls made available on our website.
7. Protection of Personal Information
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or misuse.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
For sensitive medical or treatment-related information, please use the secure communication methods or patient systems designated by our office rather than general website contact forms.
8. Healthcare and Medical Information
Virtue Aesthetics provides medical aesthetics and wellness-related services.
Information collected as part of a medical consultation, treatment, or patient relationship may be subject to additional privacy protections under applicable federal and state healthcare laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.
This Website Privacy Policy primarily addresses information collected through our public-facing website and general business communications.
Where required, our separate Notice of Privacy Practices governs the use and disclosure of protected health information.
We will not use or disclose protected health information for marketing activities that require specific authorization unless the appropriate authorization has been obtained.
9. Your Privacy Choices
You may contact Virtue Aesthetics to:
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Request information about the personal information we maintain about you
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Request correction of inaccurate contact information
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Ask to be removed from promotional mailing lists
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Update your communication preferences
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Request deletion of certain information, subject to applicable recordkeeping, healthcare, legal, and business requirements
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Ask questions about our privacy practices
We will review and respond to requests in accordance with applicable laws.
Certain medical, financial, or transaction records may need to be retained even after a deletion request.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain appropriate business records, resolve disputes, and comply with applicable legal obligations.
Retention periods may vary depending on the type of information and applicable healthcare or business recordkeeping requirements.
11. Children’s Privacy
Our website is intended for a general audience and is not directed toward children under the age of 18.
We do not knowingly collect personal information directly from children under 18 through our general website forms without appropriate parental consent.
If we become aware that such information was collected improperly, we will take appropriate steps to address it.
12. External Websites and Links
Our website may contain links to third-party websites, social media platforms, booking services, or other external resources.
We are not responsible for the privacy practices or content of websites that we do not operate.
We encourage visitors to review the privacy policies of external websites before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, business practices, technologies, or legal requirements.
Updates will be posted on this page with a revised effective date.
We encourage visitors to review this policy periodically.
