Effective date: 10/1/2026

Virtue Aesthetics, LLC (“Virtue Aesthetics,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information through our website, online inquiries, appointment requests, and general business communications.

This policy addresses website and business information practices. It does not replace any Notice of Privacy Practices that applies to protected health information maintained in connection with your care.

1. Information We Collect

We collect information you choose to provide when you contact us, request an appointment, subscribe to communications, or use our online services. This may include:

• Your name, email address, and phone number
• Appointment requests and scheduling preferences
• Services you express interest in
• Information included in your messages
• Communication preferences and subscription choices

Our website and its service providers may also collect technical information, such as your IP address, browser and device information, referring pages, pages visited, and interactions with the website.

Please do not submit medical histories, treatment records, or other sensitive health information through general website contact forms or ordinary email. Contact our office for instructions on sharing this information securely.

2. How We Use Information

We use information for the following purposes, as applicable:

• Responding to questions and service inquiries
• Scheduling appointments and managing related communications
• Providing requested services and administrative support
• Sending newsletters, service updates, promotions, and event announcements consistent with your preferences and applicable law
• Operating, maintaining, securing, and improving our website
• Understanding website activity and measuring marketing performance
• Maintaining records and meeting legal obligations

If we wish to use information for a materially different purpose, we will provide additional notice and obtain consent where required.

3. Marketing and Communication Preferences

You may receive promotional emails when you subscribe or otherwise provide appropriate permission. These communications may include news, treatment information, special offers, and event invitations.

You can unsubscribe from promotional emails by using the unsubscribe link in the message or contacting our office. Opting out of promotional emails does not stop necessary communications about appointments, transactions, or services you have requested.

Providing contact information for an inquiry or appointment does not, by itself, constitute consent to receive automated promotional text messages. If we offer a text messaging program, any required consent and program terms will be provided separately.

4. Appointment Scheduling and AestheticsPro

We use AestheticsPro to support appointment scheduling, client records, and related practice management functions. Information processed through the platform may include contact details, appointment information, and information necessary to administer your services.

Our handling of this information remains subject to applicable privacy requirements and the agreements governing our use of the platform. AestheticsPro’s privacy policy provides additional information about its own information practices:

https://www.aestheticspro.com/Privacy-Policy/

For information about how Virtue Aesthetics uses and discloses protected health information, please consult our applicable Notice of Privacy Practices or contact our office.

5. How We Share Information

We may disclose information to service providers that support our operations, including website hosting, technical support, appointment scheduling, practice management, communications, analytics, marketing, and payment processing.

Information disclosed to these providers depends on the services they perform. Where a provider processes information on our behalf, its use is subject to applicable contractual and legal requirements. Some third-party services have independent information practices, as explained in their own privacy policies.

We may also disclose information:

• With your consent or at your direction
• To comply with applicable laws, legal processes, or lawful requests
• To address fraud, security incidents, or threats to the rights and safety of others
• In connection with a merger, acquisition, or transfer of our business, subject to applicable privacy protections

These provisions do not authorize uses or disclosures of protected health information that are prohibited by applicable law.

6. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to enable website features, remember preferences, understand visitor activity, and measure website and marketing performance.

These technologies may collect device identifiers, IP addresses, referring pages, pages viewed, and website interactions. Third-party analytics or advertising providers may process this information under their applicable privacy policies.

You can manage cookies through your browser settings and any privacy controls provided on our website. Blocking some cookies may affect website functionality. Where applicable law requires additional notices, consent, or opt-out options, we will provide them.

The use of analytics or advertising tools does not authorize the disclosure of protected health information. Any such disclosure must independently satisfy applicable healthcare privacy requirements.

7. Healthcare Information

Information collected in connection with a consultation, treatment, or patient relationship may be subject to additional federal and state privacy protections, including HIPAA where applicable.

When information is protected health information, our applicable Notice of Privacy Practices explains its permitted uses and disclosures, your rights, and our responsibilities. This website policy does not reduce those protections.

We obtain any authorization required by applicable law before using or disclosing protected health information for marketing purposes.

8. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.

No website, electronic transmission, or storage system can be guaranteed completely secure. Please use the secure communication methods designated by our office when providing sensitive medical or treatment information.

9. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining required records, resolving disputes, and meeting legal obligations.

Retention periods depend on the information involved and applicable requirements. Medical and transaction records may need to be retained even after you stop receiving services or request deletion.

10. Your Choices and Requests

You may contact our office to update your contact information, change communication preferences, unsubscribe from promotional communications, or ask questions about our information practices.

Depending on applicable law, you may also have rights to access, correct, or delete certain personal information or restrict certain uses. We will assess and respond to requests as required by applicable law. We may need to verify your identity before acting on a request.

Some requests may be subject to exceptions, including healthcare and other mandatory recordkeeping requirements. Rights concerning protected health information are addressed in our applicable Notice of Privacy Practices.

11. Children’s Privacy

Our website is intended for adults seeking information about our services and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through general website forms.

If you believe a child under 13 has provided personal information through our website, please contact our office so we can review and address the matter.

Information collected in connection with care for a minor is handled under applicable healthcare privacy and consent requirements.

12. Third-Party Links

Our website may link to external websites, social media platforms, and other services. Their information practices may differ from ours.

Please review the privacy policies of third-party services before providing personal information. This policy does not govern websites or services operated independently by others.

13. Updates to This Policy

We may revise this Privacy Policy as our practices, services, or legal requirements change. We will post the updated policy on this page with a revised effective date and provide additional notice or obtain consent when required by applicable law.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

Please do not include sensitive medical information in general website inquiries. Contact our office for instructions on submitting it securely.